When it comes to marketing your business, this is something that should be left to those professionals who can get your online business maximum exposure in the shortest time. This has to be done in a way that delicately balances getting organic traffic to stay engaged while also getting the search engines to carefully and correctly index and rank pages.
If done correctly, you could begin to see a rush of traffic that will help you to separate your business from the rest in your niche. Done incorrectly, your website sits sand-boxed at the bottom of the search results.
Before you choose just any online marketing company, e.g. would be creative marketing agencies london, take a close look at their website and ranking for keywords in their niche. That is what you are going to get when they work on your site, so make sure they can walk the walk.
The best marketing team will go over all the meta fields on your website. If the site is old, you may have stuffed keywords in those fields back when that was an effective way to get traffic. If the search engines detect keyword stuffing now, they will de-index your pages, penalize your website, and send you to the bottom of the search results.
When it comes to keywords, the best marketing team has tools at their disposal to help get your business recognized. The name of the game today is finding long tail keyword phrases that no one else is using, but that will get you a decent amount of traffic. If done correctly, you will rank high for those search term, and the rest of the website will rise in the ranks for the more common keywords.
One of the techniques the best marketing agency will employ is placing most of your relevant content above the fold on the home page. The goal here is to catch the eye of a visitor and hold it long enough so they scroll down or click some links to stay a while. When it comes to marketing, you only have so many seconds to grab a visitors attention and hold it, something the best marketers excel at doing.
If you have a lot of articles on your website, the marketing team will recommend making some videos instead. Not only will those videos rank very well, they will hold the attention of someone who wants the information but just doesn’t want to read a huge article to get it.
One of the best things that you can do to help the marketing team and the ranking of your website is to add fresh content daily. If you are adding information your visitors can use, they will come back often to see what else is being posted. Place some social share buttons at the end of the content too, giving these visitors the chance to spread the word about your website.
Now that you understand how the marketing agency can to get more traffic to your website, make sure you are working with a team that keeps you informed each step of the process.