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The job market is constantly becoming uncertain considering the state of the economy in most countries. This is probably because the number of people...

Igniting the Spark: Identifying Your Target Audience   The first step in crafting the perfect marketing strategy for your small business is to know your target...

1.    Create Your Niche:   You've heard the advice before: pick a niche. It's an idiom, yet it still applies. You must be aware of your...